If you own your own salon, you know that a large part of your business consists of the services you offer. However, you also likely sell a large range of products such as shampoos, conditioners and other items.
While you have already built your salon styling areas with comfortable chairs, dryers, sinks, and styling stations, you might need to do a little work on your retail area. You want the shampoos and other items to be attractive your customers and you want to display as much as possible without overwhelming the amount of space you have. Here are a few tips to help you design your retail area.
These products are things you use in your salon on your customers. When the customers like the results they see, they might want to buy those products, so it only makes sense that you offer them for sale.
-Consider Space First, you will need to think about how much space you have to offer to your retail area. If you have a small amount of space in your entry way, one or two small racks or shelves will be all it can handle. If you have quite a bit of room, you can look into a wide array of retail shelving to hold your products.
-Product Supply You will also want to think about how many products you have to offer to your customers. Even if you have a lot of space, if you do not have that many products, you can get away with a smaller shelf to display them. Then, you can replace the products as they are sold from the inventory you will keep in the back room. If you have a lot of different products, you will want to display at least one of each item, or at least keep some sort of book or picture reference out for your customers to see what is available to them.
-Pricing When choosing shelving and other display items, price is a big factor. You may not be able to afford the top of the line shelves that you really want. Keep in mind that anything you buy for your salon is an investment. If the shelving helps you to sell more products, you will eventually make up for the cost you put into the cabinets.
You will want to think about a number of other things when you look into cabinets as well. Things like color tone and style will help the retail area blend into the rest of the salon with ease. Once you have the retail area up to par, you might be surprised by how many products you sell.
For your Success,