|AM Salon Equipment will empower you!|
Location, Location, Location
You’ve heard that saying before when talking about real estate: “Location, location, location,” as in, your location is key to your success. If your spa or salon is in a quiet, rural area, you can often find and occupy your own building, although you need to make sure it’s easy to find. Shopping centers and inside shopping malls -- especially those next to a complementary business -- are another popular spot for a spa and salon, mainly due to the foot traffic you’ll experience every day.
New Or Used Equipment?
Once you’ve found your location, then it’s time to consider what kind of equipment you’re going to use. Try to resist the urge to buy used equipment. Whenever your budget allows for it, buy new. New equipment will last longer, plus you know exactly what you’re getting. On the other hand, you never really quite know the condition of the equipment when you’re buying used, so you may wind up buying the equipment all over again if you purchase used equipment that doesn’t work. Another advantage of buying new? You can make sure that all the furniture, equipment, etc., matches the rest of the décor in your spa or salon, rather than a mismatched bunch of equipment.
Make Your Shop Comfortable!
Don’t forget why your clients are coming in: They want a relaxing experience. The shop should be thoroughly cleaned, the floors swept and vacuumed regularly throughout the day. Things like towels and trimmers should be kept clean. Consider investing in couches instead of chairs for the waiting area (or other relaxing furniture). Magazines, coffee and even a candy jar for the little ones all lead to a relaxing, comfortable atmosphere. Pictures that are bright and exciting can give your clients a little energy boost, while pictures with relaxing images and soft colors can create a relaxing feeling.
Give Them Something They Won’t Get Anywhere Else
Finally, take a look at what your competition is doing: Are there any services they do not provide that you can? Because, the bottom line is, you don’t want potential customers going somewhere else to get a product or service, just because you don’t offer it. Instead, you want to offer them everything they need so that they don’t have to go anywhere else.
For your Success,
For your Success,